SEO Education

  • What Is Non-Commodity Content?

    What Is Non-Commodity Content?

    At Pointer SEO, we’ve had a version of the same conversation with nearly every new client over the past year. They’ve been publishing blog posts, consistently, on relevant topics. With decent keyword research behind them and the traffic just isn’t coming. When we dig in, the pattern is almost always the same: the content…

  • Pagination Best Practices for SEO in 2026

    Pagination Best Practices for SEO in 2026

    There are three different ways to display additional information or products on a page for users that Google suggests: This article will dive into the first option of pagination and best practices for Search Engine Optimization (SEO). What is pagination? Pagination is a way to display content or products on your site if there…

  • What is SEO?

    What is SEO?

    Learn about what SEO is and why it’s so important for your website to help rank better on Google and other Search Engines.